Paid advertising: Google, Meta, TikTok and YouTube

Paid Advertising Services: Stop Paying for Clicks. Start Booking Customers.

We manage your Google Ads, Meta, TikTok and YouTube advertising inside your own ad accounts, and connect every campaign to instant follow-up, so the people your ads attract hear back while they are still interested.

You own your ad accounts
Ad spend paid directly to the platforms
Instant follow-up built in
From ad click to booked call
Example flow
GoogleYouTubeMetaTikTok
Someone clicks your ad
On Google, YouTube, Meta or TikTok.
They hear back instantly
An automated reply goes out within seconds.
They book a call
The appointment lands on your calendar.
You see what it cost
Cost per inquiry and per booked call.
Illustration of the process, not live data.
Google Search and MapsYouTubeMeta: Facebook and InstagramTikTokYour own ad accountsInstant follow-up on every lead
Where ad budgets leak

The 3 Costly Ad Traps Leaking Your Budget

Most businesses do not have an advertising problem. They have a set-up and follow-up problem. Here is where the money tends to disappear.

Trap 01

The “Boost Post” Mirage

Boosting a post pays for impressions and scrolls, with no proper conversion tracking. Without tracked conversions, the platform cannot learn who your best customers are.

Our fix: tracked funnels and conversion set-up
Trap 02

The Disconnected Follow-Up Gap

You pay for a high-intent click, then the inquiry sits in an inbox for hours. By the time someone replies, the prospect may already have called a competitor.

Our fix: instant follow-up automation
Trap 03

Stale Creative

Running the same graphics for months leads to ad fatigue. People stop noticing, results fall and costs rise.

Our fix: regular creative refreshes
Platforms we manage

Google, YouTube, Meta and TikTok Advertising

Each platform reaches customers at a different moment. Choose one to see how we run it. We recommend the mix that fits how your customers buy.

Google Ads Management: Search and Maps

Reach people at the moment they are already looking for what you offer, with search, call and local campaigns.

Best for: People ready to buy now
What we run
  • Search campaigns built around buyer intent
  • Call-focused and local service campaigns where available
  • Ongoing keyword and search-term clean-up
  • Conversion tracking on calls, forms and bookings
How it connects to follow-up
  • A new inquiry gets an instant reply
  • Missed calls are texted back within seconds

YouTube Advertising

Stay in front of people who have already visited, and introduce your business through short video.

Best for: Staying top of mind
What we run
  • Video ads and retargeting audiences
  • Creative refreshed so ads do not go stale
  • Tracking of visits that turn into inquiries
How it connects to follow-up
  • Visitors who did not book see you again
  • Inquiries from video are answered instantly

Meta Advertising: Facebook and Instagram

Lead-generation and retargeting campaigns built around a clear offer and tracked conversions.

Best for: Local offers and retargeting
What we run
  • Lead and conversion campaigns
  • Retargeting of site visitors and past inquiries
  • Image and video creative with regular refreshes
How it connects to follow-up
  • Instant reply to every lead form
  • Direct messages answered by your AI receptionist if you use one

TikTok Advertising

Short-form video campaigns that introduce your business to new audiences.

Best for: Reaching new audiences
What we run
  • Short video campaigns for new audiences
  • Creative built for the feed, not repurposed
  • Tracking of inquiries and booked calls
How it connects to follow-up
  • Every inquiry gets a fast first reply
  • Leads flow into the same follow-up as your other channels
Full transparency

Where Your Money Goes

Your ad budget and our management fee are two separate things, and you can see both.

Your ad budget
Set by you, with a recommendation from us.
The ad platforms
Your ad spend is paid directly from your own ad accounts.
Your business
You keep admin access to every account.
Miracle Marketing
A management fee, kept separate from your ad spend.
Choose with confidence

Five Questions to Ask Any Paid Advertising Agency

Whoever you hire, ask these five questions. Here is what a good answer looks like, and how we answer.

1
Whose name is the ad account in?
What good looks like: In yours, with you as the admin, so your history stays with you.
How we do it: Your ad accounts stay in your name, and we work inside them as your manager.
2
Can I see where the money goes?
What good looks like: Spend is paid straight to the platform, and you can open the account any time.
How we do it: Your ad spend goes to the platforms from your own accounts, and you can check it whenever you like.
3
What do the reports measure?
What good looks like: Inquiries and booked calls, not just clicks and impressions.
How we do it: We report on cost per inquiry, cost per booked call and how fast each inquiry got a reply.
4
How are your fees structured?
What good looks like: A clear management fee that is separate from the ad budget.
How we do it: A fixed management fee, kept separate from your ad spend and shared on your consultation.
5
What happens every week?
What good looks like: A routine that is written down, not guesswork.
How we do it: A regular review routine, with a plain-language summary of what changed and why.
How it works

How We Run Your Paid Advertising

A simple path from your first call to better results, with you in control of the accounts throughout.

Step 1

Set up and track

We set up your accounts in your name and make sure every call, form and booking is tracked.

Step 2

Launch

We build campaigns and creative around your offer and switch them on.

Step 3

Follow up

Every new inquiry gets an instant reply, so the click turns into a conversation.

Step 4

Review and improve

We review the numbers regularly and keep improving what works.

Measured, not guessed

What We Measure and Report

These are the numbers we track for every account. We set targets for them with you on your strategy call.

Cost per lead

What you pay for each inquiry, by platform and by campaign.

Cost per booked call

What you pay for each appointment, not just each click.

Speed to lead

How quickly a new inquiry gets its first reply.

Lead-to-booking rate

How many inquiries turn into booked appointments.

Management plans

Paid Advertising Management Plans

Three plans, sized to your business. Choose one to see what it includes. Your ad budget is separate and is paid directly to the platforms.

Single-market service businesses

Local Growth Ad Engine

For businesses that want steady local inquiries from search and retargeting.

Management fees are shared on your consultation. Ad spend is paid directly to the platforms. TikTok can be added to any plan.
What is included
  • Google Search and Local Services campaigns
  • Meta retargeting campaign
  • Instant text-back on every new lead
  • Ongoing keyword clean-up
  • A reporting dashboard
Growing companies competing across a metro area

Market Dominator Suite

For businesses that want to be seen on several channels at once and to improve steadily.

Management fees are shared on your consultation. Ad spend is paid directly to the platforms. TikTok can be added to any plan.
Everything in Local Growth, plus
  • Google, Meta and YouTube campaigns
  • Regular ad copy and video refreshes
  • AI voice triage for new leads
  • Custom landing pages with split tests
  • Regular strategy and results reviews
Franchises, clinics and multi-branch networks

Enterprise and Multi-Location

For networks that need consistent advertising across every branch, with headquarters visibility.

Management fees are shared on your consultation. Ad spend is paid directly to the platforms. TikTok can be added to any plan.
Everything in Market Dominator, plus
  • Regional campaign roll-out
  • Roll-up reporting across accounts
  • A dedicated media buying team
  • Connection to your CRM and data
  • Executive-level reporting
Clear answers

Frequently Asked Questions About Paid Advertising

Tap a question to read the answer.

Paid advertising services cover planning, building and managing ads on platforms such as Google Ads, YouTube, Meta and TikTok, then tracking what they cost and what they produce. We also connect your ads to instant follow-up, so inquiries turn into bookings.

Yes. Your ad accounts stay in your name and you keep admin access. We work inside them as your manager, so your history and data stay with you.

Your ad spend is paid directly to the platforms from your own ad accounts. Our management fee is separate, and we share it on your consultation.

It depends on your market, your goals and how many customers you want to win. We recommend a starting budget on your strategy call.

It depends on how your customers buy. Google reaches people who are already searching. Meta and TikTok reach people before they search, and YouTube and retargeting keep you in front of visitors. We recommend a mix for your business.

Paid campaigns can produce inquiries much sooner than organic search. The exact timing depends on set-up, platform approval, your budget and your offer. We outline a realistic timeline on your strategy call.

No. Advertising results depend on your market, budget, offer and how quickly you follow up. What we commit to is careful set-up, accurate tracking, clear reporting and fast follow-up.

Each form submission or call from an ad can trigger instant follow-up: an automated text, a calendar link, and an AI call or chat if you use our AI employee.

Book a strategy call. We review how you win customers today, recommend which platforms to use and outline a plan.

Pairs well with

Ads Work Harder With the Rest of the System

Paid traffic performs best when your site, your follow-up and your phones are ready for it.

AI Employee

Miracle answers calls and chats from ad leads and books them into your calendar.

High Converting Web Design

Send ad clicks to a fast, managed website built to turn visitors into inquiries.

Lead Generation and Follow-Up

Instant replies and honest reviews for every inquiry your ads bring in.

Get Your Ad Pipeline Built

Ready to Turn Ad Clicks Into Booked Customers?

Book a strategy call with our media buying team. We will look at how you win customers today, review what has and has not worked in past campaigns, and suggest a plan for your market.

Free strategy call
You own your ad accounts
Clear reporting